The Marketing Trends Team returns for part two of the most important marketing trends of 2019! Ian, Lauren and Brian Rothenberg (GM, CMO and VP of Growth at Eventbrite) spend this episode talking about why Head of Growth is a dying title and the necessity of having a cross-functional team.
This episode originally aired on Marketing Trends on January 3rd..
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0:55 – Product vs. Marketing
3:30 – You Need a Cross-Functional Team
7:15 – Head of Growth As A Title Is Dying
12:15 – It’s All About Life Cycles
13:15 – Why SAAS and B2B Companies Are Starting to Look Like Consumer Companies