Marketing and advertising are constantly changing. New technologies and best practices evolve dramatically every year. So what trends can marketers expect to see in 2019?
In part one of this two-part episode, Ian and Lauren are joined by Brian Rothenberg (GM, CMO and VP of Growth at Eventbrite). They discuss what you need to know to keep your marketing relevant in 2019 – everything from what’s new on social, keys to great event planning, and why podcasts are the way to go.
This episode originally aired on Marketing Trends on December 31st.
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2:50 – Brian’s Background
6:00 – Top of Funnel is Shrinking
8:45 – Getting To Market Without Spending a Fortune
11:20 – Using Social Media in Marketing
15:00 – Marketing Dollars Follow Eyeballs
18:00 – The Value of Events For Marketing (What We Can Learn from Red Bull)
19:40 – Podcasts As Marketing Tools