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Episode 174: Imagine It Forward with Beth Comstock

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Beth Comstock is the Author of Imagine It Forward: Courage, Creativity and the Power of Change and Former General Electric CMO and Vice Chair. In this interview, Chad and Beth discuss how to stop tribalism in your business, developing better frameworks for creativity and the writing process behind Beth’s new book Imagine It Forward.

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Show Notes:

1:20 – Beth’s Background

6:20 – Life As A Single Mother

10:00 – The Thought Process Behind Imagine It Forward

18:00 – Getting Over Ego

25:40 – Developing Frameworks For Creativity

40:05 – Stopping Tribalism


Imagine It Forward
General Electric

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