In this special Mission Daily/Marketing Trends crossover episode, Ian and Lauren discuss the first 20 years of Apple Ads and the lessons learned from the company renowned for its advertising and marketing campaigns.
Check out part two of the last 20 years of Apple Ads on the next episode of Marketing Trends.
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4:50 – What Separates Apple From Other Advertisers
15:00 – 1981 and The Year of The Homemaker
19:15 – How 1984 Has Impacted Advertising
24:10 – An Advertising Failure (And What We Can Learn From It)
35:40 – The Apple Newton and The Start of Personal Digital Assistant
44:45 – How the Slogan Think Different Came to Be