AJ Jacobs is a New York Times bestselling author and journalist who is best known for writing about his lifestyle experiments. In this conversation, AJ shares his writing process behind his new book Thanks a Thousand, the power of acting ‘as if’, and his creative approach to marketing his books and writing.
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1:30 – AJ’s Most Challenging Times as a Journalist
6:00 – The Power of Acting “As If”
9:45 – The Moment AJ Got His First Offer for a Book
17:15 – Is Isolation a Necessity for Creativity?
20:20 – The Writing Process Behind Thanks a Thousand
26:30 – AJ’s Creative Approach to Marketing