Listen On:
Chad sits down with Chris Lochhead, host of the Legends and Losers podcast.
In part one of this two-part interview, they discussed the structure of The Mission’s business model, keys to successful marketing, and what the greatest content companies have in common with each other.
The Mission publishes the #1 newsletter for accelerated learning. Learn from the best and brightest by joining our community at themission.co/subscribe
Show Notes:
0:50 – The Business Model of The Mission
7:55 – The Keys to The Mission’s Success
14:35 – Branded Content vs. Pop-Ups
20:00 – The Value Of Analytics
24:10 – The Difference Between Younger and Older Listeners
25:20 – How to Grow an Audience
29:30 – How Monetization Can Improve Downloads Numbers
36:30 – Podcasts as Augmented Reality
Mentions:
Legends and Losers Podcast
The Future of Cities Podcast
Forbes
Medium
Episode 146: The Value of Human Stories and Why Advertising Your Podcast Doesn’t Work (Pt. 2)
Listen On:
On today’s episode of the Mission Daily, Chad and Chris Lochhead of the Legends and Losers podcast discuss why advertising your podcast doesn’t work and the pitfalls of censoring yourself. Also, Chris shares a motivational message you’ll want to hear.
The Mission publishes the #1 newsletter for accelerated learning. Learn from the best and brightest by joining our community at themission.co/subscribe
Show Notes:
1:00 – Automated Features and Podcast Metrics
4:30 – Why Advertising Podcasts Doesn’t Work
11:45 – Censorship is a Double-Edged Sword
19:00 – Chris’ Background
25:00 – Situational Ethics
37:00 – The Value of Human Discussion with High Profile People
44:00 – Interviews vs. Free-Range Conversations
45:15 – Chris’ Motivational Message
Mentions:
Legends and Losers
John’s Crazy Socks