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Episode 145: How to Build A Successful Podcast (Pt. 1)

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Chad sits down with Chris Lochhead, host of the Legends and Losers podcast.

In part one of this two-part interview, they discussed the structure of The Mission’s business model, keys to successful marketing, and what the greatest content companies have in common with each other.

The Mission publishes the #1 newsletter for accelerated learning. Learn from the best and brightest by joining our community at themission.co/subscribe

Show Notes:

0:50 – The Business Model of The Mission

7:55 – The Keys to The Mission’s Success

14:35 – Branded Content vs. Pop-Ups

20:00 – The Value Of Analytics

24:10 – The Difference Between Younger and Older Listeners

25:20 – How to Grow an Audience

29:30 – How Monetization Can Improve Downloads Numbers

36:30 – Podcasts as Augmented Reality

Mentions:
Legends and Losers Podcast
The Future of Cities Podcast
Forbes
Medium

Episode 146: The Value of Human Stories and Why Advertising Your Podcast Doesn’t Work (Pt. 2)

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On today’s episode of the Mission Daily, Chad and Chris Lochhead of the Legends and Losers podcast discuss why advertising your podcast doesn’t work and the pitfalls of censoring yourself. Also, Chris shares a motivational message you’ll want to hear.

The Mission publishes the #1 newsletter for accelerated learning. Learn from the best and brightest by joining our community at themission.co/subscribe

Show Notes:

1:00 – Automated Features and Podcast Metrics

4:30 – Why Advertising Podcasts Doesn’t Work

11:45 – Censorship is a Double-Edged Sword

19:00 – Chris’ Background

25:00 – Situational Ethics

37:00 – The Value of Human Discussion with High Profile People

44:00 – Interviews vs. Free-Range Conversations

45:15 – Chris’ Motivational Message

Mentions:
Legends and Losers
John’s Crazy Socks

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